Send the page that needs naming

I usually begin with one page and one confusion. I read the page as a visitor, then as a machine summary, then I mark the missing evidence: business type, address signal, specialty, role, lineage or practical condition. After that I recommend the exact wording that should carry the fact.

I take on Neapolitan pizzerie, pastry and coffee bars, Capodimonte and San Gregorio Armeno artisans, and small ferry or excursion operators to Capri, Ischia and Procida. I also work with nearby hospitality pages when the problem is local identity, not general promotion.

I usually reply within a few working days. If the message includes a live page and a clear example of the confusion, I can answer more directly.

I work in writing first. For a focused audit, I send a marked review with the weak labels, missing facts and replacement phrases. For a larger system, I map the repeated wording across About, location, specialty and service pages so the business keeps the same identity everywhere.

A small audit or page rewrite is usually a lower-to-mid four-figure project. Multi-page identity work for food, craft or transport operators sits higher because it has to keep facts consistent across several pages and services.

I do not manage ads, delivery-app profiles, fake reviews, social posting calendars or generic tourist slogans. I also do not write pages that hide the real operator behind a prettier story. If the business cannot name what it does clearly, we start there.